Autumn and winter this year, Men’s knitted sweater patterns are relatively simple, mostly flat needle into a vertical strip or ingot needle into a small lattice, such a weave look simple and easy addition to casual, there is a great advantage is that if was formed and loose sense of the rich hang falling body can be a good fit lines outline the body does not look bloated, if you can look carefully woven borne in elegant, tight there is a type. D & G, and Hollister  BALLY the sweater is one such fundamental. Of course, some sweater or will weave some of the previous film, “8″ sort of lines, this is somewhat retro, it seems very gentle, but these lines are relatively flat, and wire used in this way we can be more rich in ductility fit enough to avoid the shortcomings of the body. For example PORTS hard as usual and that pieces of advertising is that there are some delicate sweater texture patterns, but in relatively thin and flexible lines, it seems very significant figure. HUGO BOSS’s SELECTION series has a texture like a set of high-collar sweater cardigan sweater to wear outside the stack will not look fat, mainly is to pay attention to the material and weave. In addition to traditional hedging and cardigan, there is a sweater that is designed to coat, and, in the above to do some flower decoration, GUCCI Qiu Dongkuan sweaters walking is such a line, a very hippie above a suede tassels and rivets , medals.
Is mainly the performance of some of the Chinese tradition, imagination Xiang animals, and animals in people’s eyes that they have a supernatural mystery of great power, and even worshiped as gods, they are with the myth of China has a very close relationship, such as: dragon, phoenix, Kirin, basalt and so on. Because these patterns of Hollister   time passed in the West earlier and a higher awareness in the “China element” design, spend more.

But it must be noted that, in the West and animals are considered a symbol of evil, such as the image of the dragon (dragon) in the West, the devil, heresy, mutilation, eating a symbol of the fate of the dragon is to be taboo, is aversion, is conquest. It is this type patterns as well as symbolizing good and evil, right and die and so on, and thus how the Hollister   proper use of it is very important.

This is because the working relationship, we have been in contact with the equipment this year’s autumn and winter. I feel like Louis Vuitton (Louis Vuitton), Gucci (Gucci) and Dior Hollister (Dior) of these brands, they are beginning the past two quarters have not done so is self-installed, including the added load to the shoulders of some small effect. But the contrary, has become more and more casual wear thin, especially pants, because we had been wearing prior to 48 yards, all have now turned into a 46 yards. Whole, the trend of fall and winter of this year should be more introverted.

Which is your favorite designer’s autumn performance?

My favorite silk Parkside (Burberry) designs Hollister of men’s, I think the brand’s clothes look better quarter than the previous quarter, completely reversed the previous image of people, including the crop pants, knit shirts and some of the design, wear it is not very tight, but it is very stylish look.
This year, the popular men’s boots will be the focus, in particular, some patent leather boots and a short waist or the natural wear old boots. The second is the waist chain and belt, they will Hollister be very good with the elements.

The American clothing brand Hollister has a cult teenage following across the US and last week launched its first store in New York. The company aims to draw in the 14-18 crowd with impossibly attractive sales staff, beach-hut style interiors and pumping music. We sent two teenagers, Kitty and Flora, to check out the giant Big Apple store and assess whether they left wanting a new wardrobe.

You might think that any retailer targeting teenagers would be onto a loser. After all, what self-respecting teen wants to be honey trapped so easily? But we have to admit it’s hard to resist the full power of Hollister’s allure.

For those unacquainted with one of Hollister’s four European outposts - in the Westfield shopping mall in London’s Shepherd’s Bush - the brand is a little sister (est. 2000) to Abercrombie and Fitch. Like Abercrombie, it sells super soft t-shirts and jogging pants, comfy checked lumberjack shirts and jeans in about a billion different washes. So far so nice, but somehow we could never quite understand why, alone of all the shops at Westfield (apart from the similarly reassuring but not exactly stylish Ugg store) it always has queues outside. Maybe it’s because it looks different from anything else in the UK. Clad outside in clapboard it looks a California beach hut that has accidentally crash landed in W12. Or maybe it’s just because the British like to queue.

Maybe Americans do too. Because here we are in New York, sussing out the shopping ops for teens (Topshop is sooo expensive here and somehow lacks the cool vibe of our beloved Oxford Circus branch, or maybe we’re biased) and as part of our mission we’re visiting the new Hollister store.

And yes, there’s a queue of teenagers outside waiting for it to open. It’s not just new (brand new in fact, we were there last Thursday 16th July, the day it opened), it’s the first Hollister in NYC, even though there are hundreds across America. And not just the first, but what they call an Epic - or in normal speak, a flagship. And it is HUGE. At 40,000 square feet it’s like a mini department store - it’s a pretty cool, typical New York-style building on Broadway and Houston, slap in the middle of SoHo. It must have a preservation order on it, because there’s none of Hollister’s usual clapboard cladding.

We arrived early at the store before opening, to see a group of Hollister staff waiting on the corner in the uniform Hollister chequered shirts and mini mini-shorts. Even the guy in the ice cream vending machine outside is wearing a Hollister t-shirt. You could feel the excitement. Apparently thousands of teens had applied for a job here, and of course the chosen few all look gorgeous. Flanking the entrance are two topless boys, there to create ambience, with pecs to make Zac Ephron weep.

Actually most of the staff it turns out are there to create ambience. They’re even referred to as models, rather than sales staff. That maybe because none of them knows where anything is. We decided this was a deliberate policy to give customers an “opportunity to browse”. Doesn’t that seriously frustrate the customer? Yes if you’re coming in a hurry to buy something specific (in which case, don’t come; buy it online instead). But if you’re coming for shopping as an experience then it’s really pretty enjoyable.

Another word of advice: don’t allow yourself to feel insecure or wound up by the all the beautiful staff. They’re actually pretty nice and repeatedly great you with “heywozz’up?” (perhaps they were trying to say hello and asking us how we were). Ok, people always say the American Have a Nice Day attitude is insincere, but we prefer that (and the equivalent heywozz’up) to sincere grumpiness.

Mind you, half the time it’s hard to distinguish shoppers from the Hollister staff. The queue of young people taking a day out of their summer holidays to explore the new store were all already dressed in the exact same outfits of the staff.

Inside, the store is pretty amazing. It’s on four floors, although of course they’re not referred to as floors. The basement is below the pier, ground is on the pier and so on. The “pier” referred to is a real one in California and there are giant screens everywhere with live feed from the beach by the pier. When you go to pay for your clothes, there’s another huge screen behind the cash registers - time it right and you’ll see surfers heading out of the screen straight towards you.

The store is divided into tons of different rooms, including one dedicated to Hollister perfumes that looks like an old Parisian shop. The latest Hollister scent by the way is called - wait for it - Epic, they must pump it out of the vents because we can smell it everywhere. Not that the rooms are called rooms. In true Hollister style, the girls’ rooms are called cottages. The boy’s rooms are called shacks. Oh and boys are referred to as dudes. Girls are Bettys. And the store itself is gorgeous, with vast funky chandeliers, dark panelling, loads of vintage-y looking armchairs to rest your weary limbs on - and everywhere you look, those gorgeous Hollister models dancing around and asking you “heywozz’up”.

But what about the clothes? We have to be honest and admit that being Topshop devotees, we’d pigeon holed Hollister as a bit preppy. Nice, but more for slouching around in that anything more serious. But the Epic has got tons of different stuff, some of it exclusive to this store and definitely more fashionable than the tourist-fodder Hollister emblazoned t-shirts. Obviously you find yourself picking up loads items you weren’t expecting to find and didn’t think Hollister was capable of: beautiful blazers, an entire room of really cute bikinis (when the rest of New York had sold out and stupidly moved onto winter stuff, even though it’s still July), great belts and fab shirts. They are proof that you can look cool and up to date in a Hollister outfit and put together something individual. Hollister has definitely upped the ante - but budget alert, it’s hardly dirt cheap. H&M this isn’t .

On the other hand, there’s a huge amount of attention to detail. The roar of soft rock may drive your parents crazy and the staff’s interesting approach to help takes some getting used to, but it makes for a shopping experience unlike any other we’ve come across anywhere. We’ll definitely be back. We hope. And we hope that other brands wishing to sell to teenagers take a leaf out of Hollister’s book and make their shops more exciting. It’s time to put the fun back into shopping.

The new Epic Hollister is on Broadway and Houston

Christopher Bailey has always insisted on the Burberry Prorsum he created the style of a set of programs have been well received. Before the metal coating used was made of leather is now a classic Hollister  windbreaker style, flashing body made of velvet fabric with a light jacket sleeves flouncing, and some of his spring and summer from the fold line of inspiration , silk fabric quilted skirt small dress, and some thick crape silk dresses printed with digital printing, and some as if from an antique shop in the Baroque period. As before, the beautiful fabrics and attention is still focused, tapestry-style jacquard velvet decorative fabrics be used in three-Hollister  quarters sleeve jacket, the cold gray of the super-tune with the cloak of the style of the ancient knights.

After this I have a brand new concept, brand advertising may not be entirely out of the boom, but by the environment, location, quality, image, price, channel formation, etc., in various aspects of society the number of the clothing brand had ads? Commodities such as lions and so on, you’ve seen ads? X In addition to fame after Dayton, and sometimes in order to allow dealers and consumers more confidence in the brand advocates will occasionally play a dozen, few in the media to become the same as Harbin Pharmaceutical Melatonin national advertising specialized households, but a year in sales and a lot of it. I have always thought that the formation of the brand lies in the adoption of appropriate channels to use appropriate methods to display, only natural in the water into the channel.
     Whenever I see a lot of people talking about advertising to talk about the concept of brand, to put it to fly four and a Hollister  brand, advertising, marketing, especially there are many advertising about advertising is the only concept of brand I was really hard because these people are accustomed to advertising campaigns.
     In fact, the level of each individual are not the same, at this level there may be no need to advertise, as long as the front as women entrepreneurs who, like this is a feeling on the circle of Hollister  people can become brands, with advertising and a sense of what it ? Said so many feelings, in fact, just what I want to tell this thing in the advertising of professional people planning consultation, marketing the image of the external behavior and internal behavior of production may also be the basis for the formation of brand, brand is a result of the formation of environmental the positioning of the positioning of the crowd, the positioning of atmosphere, Hollister  and the formation of personality could become a gathering point of the real brand.